Technical Masterpieces Marvel in your secure, fast, search engine friendly site
Good websites are all alike. Every bad website is bad in its own way.
- Paraphrased from Leo Tolstoy -
A website can be an indispensable tool for your business which provides marketing, information, community and direct income. But it has to be done right. There’s a plethora of interlocking factors that make a good site good. Just one or two cylinders not firing can make the rest of the site ineffective. What do we mean? Well, just for example …
You have a website where each page navigation takes 10 seconds to load. It has beautiful design, logical layout, and effective content. All that good work goes to waste as visitors give up waiting for the screen.
Your site uses a proprietary content management system. What happens if the company that built it goes belly up? You can’t find anyone who will update this system. What now? The web developer you used shouldn’t have picked that system in the first place.
You’ve started selling beautiful widgets with your beautiful online widget shop. One day your site gets hacked because your developer didn’t clean malicious scripts from the input of your website forms. You find out when all your links redirect to viagra sites.
Your visitor arrives at your site using a mobile phone. Your site looks great but it isn’t mobile responsive. After 30 seconds of pinching and zooming and squinting at tiny text, your visitor gives up, exasperated.
It’s important to get these things right the first time because fixing it down the track is always more expensive. Worse still, websites are a lot like cars. When you’re left with a wreck, it’s often cheaper to get a new one than to fix it.