Web Lexicon

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In essence, an API or Application Programming Interface is a set of rules, set out in a program that allows other entities to talk to it. ‘Talking’ might involve requesting data or sending information upstream to be recorded, or invoking a function of a program from outside the program. The ‘conversation’ is very short, involving just a request and a response. The entity which ‘talks’ to the program is not usually a human, but another program. APIs are used in all aspects of the I.T. world, but we mostly deal with web APIs at Phoenix Web. Web APIs are the most relevant type to the construction of your website.

API Examples

Some typical real-life use cases of APIs in websites include:

  • You run an eCommerce store and ship products via a third-party courier, say Fastway for example. When a customer puts items in their cart you need the courier to calculate the shipping cost. Your website sends the customer’s address and the item’s quantity, weight and dimensions in a HTTP request to the courier’s API, which will return a calculated price to display on your website.
  • You want to display a map of your business location in the contact page. Your website sends an address to the Google Maps API. The API will then return a rendered map for your website.
  • You have a website and a Twitter account. You want to show a feed of your tweets on your website. Your website sends a request to the Twitter API asking for the last 5 tweets. The Twitter API sends back the tweets in a package of data. Your website then takes the data and displays the tweets as HTML on the screen.

To say that APIs are useful would be a colossal understatement. The web as we know it today is powered by APIs every step of the way.


When interacting with a web API, the ‘conversation’ usually takes place in the form of HTTP requests. Your web application makes a HTTP request. The API of the other web application fulfills that request and sends a response back. This type of interaction is based on an architectural style for building APIs called REST or REpresentational State Transfer. REST replaced complex mechanisms like SOAP and RPC. With these older mechanisms, the requesting computer had to send a heavy package of data to the API. REST allows us to make a simple HTTP request, which is the same mechanism used when you visit a website in your browser. In fact, you can see responses on your screen in your web browser by visiting a RESTful API with the correct URL.

Here’s an example of the advantage of REST taken straight from the blog of Dr Elkstein. Let’s say for example you needed to query a phonebook application for details of a particular user. The phonebook application is at http://www.acme.com. Using SOAP the request might look something like

<?xml version="1.0"?>




<soap:body pb="http://www.acme.com/phonebook">






If the API is built in the REST style, the request would look like this:


Further Reading

If you want to learn more aboutt REST, you can find out at this StackOverflow question and the Wikipedia REST article.

Read more about APIs at Programmable Web where APIs are explained using a handy wall socket metaphor and API Evangelist which describes some history of APIs.

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