Maps are top down views of physical locations. When maps were first invented they were drawn on paper, but today you are much more likely to view a map on a screen. These maps are likely to have features which users can interact with. These interactions can include:
Maps might be the cornerstone of your website, or added as decoration. A business directory for example, will need an interactive map which pinpoints the location of each business. Even as a mere static image, maps can be a great way to break up text in your website.
The most basic and obvious use of a map is to show site visitors the location(s) of your business. This is usually placed in the contact page. Beyond that, the possibilities are endless. Just a few examples include:
We can create maps on your website with the Google Maps API. Other great tools for creating online maps include:
Web Design Ledger and Design Modo contain some examples of beautiful interactive maps to inspire you.
You can find out more about interactive web maps at these resources: