If you are trying to create a bit of buzz, you can show upcoming events on your website. The most common way to showcase these events is with a visual calendar which mimics the print calendar on your fridge. The usual format is to have a dedicated page with a full visual monthly calendar. The other pages show 3 – 5 upcoming events in the sidebar.
Sometimes, websites integrate the events calendar with an online booking system. As an example, this allows website visitors to buy tickets to an event online.