If you are trying to create a bit of buzz, you can show upcoming events on your website. The most common way to showcase these events is with a visual calendar which mimics the print calendar on your fridge. The usual format is to have a dedicated page with a full visual monthly calendar. The other pages show 3 – 5 upcoming events in the sidebar.
Sometimes, websites integrate the events calendar with an online booking system. As an example, this allows website visitors to buy tickets to an event online.
Implementing a Website Events Calendar
The creatively named The Events Calendar is arguably the best events calendar plugin for WordPress. Another WordPress calendar plugin is WordPress Core Calendar by Timely . If you want to use Google Calendar in your website, Simple calendar is a good option.